AIM Media Texas LLC announced the appointment Friday, effective immediately. Current publisher Daniel Cavazos will step down.
Since November, Escobedo has been general manager of Hispanic media for the Southern California region for Freedom Communications Inc., where he was responsible for the Spanish language publications La Prensa and Excelsior. Before that, Escobedo was La Prensa publisher and general manager of Hispanic media at the Riverside Press Enterprise.
He's also been general manager at La Voz Publishing, a division of The Arizona Republic.
The graduate of Texas A&I University in Kingsville worked early in his career at the Laredo Morning Times, starting as an advertising account executive in 1984 and eventually serving as vice president and general manager.